First off, the person you see is Mark Angel, but his conglomerate and the brand “Mark Angel” is bigger than him– but he’s well articulated and organized.
He might look like an ordinary person, but take-away comedy from him today, he’d still flourish because he has spread his tentacles around wealth creation.
He runs a cattle ranch i.e he sells Cows, according to him he sells one for as high as 1.1m currently, he runs a construction company, he owns estates, several plots of lands, he owns and manages two fastest growing artiste in Africa, they are very popular but you wont know they are under Mark Angel family.
He’s so big that he won Youtube Awards, it’s more like an Oscar in the entertainment but for youtubers and he had won it in Asia, Europe, Middle east and even Africa.
He has over 200 employees, across 14 countries of the world, managing 13 youtube channels and over 5 Facebook monetized pages– so much work for one person, a comment in one of my post said, Mark is operating entertainment on the “Dangote level”.
Note: Mark is a very private person, he doesn’t dress flashy, he doesn’t speak of private investments, the above were just tips he shared on podcasts in the past. Mark is correcting the notion of the people online that judge others based off of showoff– so much more is happening that you don’t know.
Here are some strategies Mark employs towards stardom and the huge monetization each work together to bring. You must know that, 1m views from a gory or x-rated content will not earn as high as 100k views on a family content. Read along to uncover Mark’s strategies written by Fidelis Ozuawala..
1. All content must be Spoken English: Mark never speaks pidgin, or tribe, neither him nor his team does in any skit. Even if the grammar isn’t correct, you must speak English. He understands that when you speak vernacular, the algorithm will show you content to those who only understands it.
2. All Content must be subtitled: Mark makes sure all contents are subtitled giving it more exposure and reach, to people with hearing disorder. As far back 2014 when subtitle wasn’t a thing, mark makes sure he subtitles his contents.
3. Family content: His contents are strictly family loved, can be consumed by everyone, hence he’s being invited by presidents of nations and his contents penetrates deep into various countries.
4. He doesn’t carry himself too big: According to him, there are 2 reasons for this. One is his upbringing and the other is to be able to penetrate into everyone. He can feature an upcomer, and can act in anyway without feeling less of himself because he didn’t carry himself too big. Some actors can’t do that, they can’t act certain roles because they feel they are bigger than those.
5: He trains and Grooms people: He’s a teacher, he understand the business of training, grooming and building people to be part of his team– especially those who brings value and align to family contents.
6: He spreads his tentacles: He has team wide across various countries, team members that can intercede on his behalf, manage his affair, check what other comedians are doing and give him idea and boost his contents wide across. He’s in for a low-key dorminace. His spreading cuts across translating contents in multiple languages and even seeking for deals for better the Mark Angel brand
7: He Appreciates every promotion: Not once, not twice did Mark Angel called me with his MTN number ending in 1103, the first day i got his call on the new year day of 2015, i was shocked. He called, introduced himself and thanked us for every repost, he asked if he should pay us for continuity but i said No, we can continue posting as it also brings us viewers, we bade farewell and that was it. As at then, he pays some bloggers monthly just to post everything he shares on youtube– he had the goals to be more popular and his contents consumed from everywhere.
8: Mark Has mentors: He says he doesn’t just do anything anyhow, even if no physical contacts or knowledge of these mentors, but he places some people in high esteem and looks towards their trajectory to also guide his paths. He says because of this, he isn’t easily swayed and it keeps his focus and drive.
9: He understands the Business: Just any views doesn’t equate to cash, there are some contents that has lower RPM, he says his contents are strictly family. That some advertisers specifically want to show their ads on his videos alone, they bid for his spot and this boost his earnings as well. He’s the Mr Bêast of Africa.
10: He is more Popular outside Nigeria than in Nigeria, as a matter of fact his audience according to him is 25% Nigeria and 75% outside. He says this further boosts his earnings because other nations like the US has more buying and spending power than back home.
Lastly, He’s heavy into believing in philanthropy, he says part of his revenue goes to orphanage homes, the less privilege and people in need. That he believe the returns and grace he gets from this is enormous.
I will conclude here by saying these few things:
A. Aloysuis was a friend that mocked him for always carrying laptop bag moving about but now the dude works as manager in his construction company– this means, if you bring value you’d ordinarily be placed in a sector.
B. Recently when Mark & Lucky Udu met Denilson, and Den was asked what he needs currently, dude said “House Rent”. it shows that Den hasn’t even grown yet. Always driven by hunger, wanting to settle immediate pain without looking at long lasting income stream– painfully, no one is telling him this. If he continues like this, next 10years he would still be on a podcast crying foul.
A Wise person, would say “Mark, can i manage the team at South Africa, and help grow our brand bigger in South Africa, then i have a percentage share from every of my input” — not just saying it, but having the capacity to do it without external guidance, because its of no use partnering with you to do a task and then him or another person is doing the bulk of it.
3. Mark hates scandals, thats why you may not get his replies.
According to him, he doesn’t use social media that much, he doesn’t even scroll. It was recently he started being active on IG as a way to boost his popularity in Nigeria. He has team that does all that, all his team do is send him videos of people doing well on his Whatsapp, he watches and gains ideas. He reviews everything his team does, correct those necessary and moves unto greater things.
I am Fidelis and the simple truth i can deduce from saga with Denilson (see my previous post) is, Den is not good for anything– yes, there are people like that, they are not cut-out for this online stuff at all, they prefer the archaic ways, and you don’t even have the luxury of time to guide them, even if you advice them it may look insulting, you rather just let them wallow while you focus on greater opportunities ahead. Energies should match Energies.
